The scientists took two groups of children and told the parents that the children would go to a party. At the party the children would eat candy and cake. This was not true.
One group of children did go to a party with cake and cake. The other group of children, however, ate vegetables, crackers, and cheese.
All the parents believed that all the children had eaten cake and candy. When asked about their children afterwards, all the parents talked about how wild their children behaved after eating so much sugar.
All the parents perceived their children as acting hyper because of too much sugar even though half the children had had no sugar at all. The scientist said it isn’t the sugar. It is the excitement. The children weren’t any more hyper after cake. If they were hyper, it was the running around with other children that did it. Or it was the myth of sugar encouraging parents to believe their children were more hyper.
When I tell parents this, they say, almost without exception, that their children were affected by sugar.
You can’t beat perception. If you think that the publishing industry is one way, are you right? Can anything convince you otherwise? Is your work what you think? How do you know you’re right, anyway?